Outdoor and travel survival equipment specialist Lifesystems has proved that a sense of exploration and adventure remains at the brand’s core during its latest video shoot. Carried out in collaboration with sister brand Lifeventure, the trip saw the teams stranded for 48 hours on the remote Looe Island off the wild Cornish coast. In addition to putting the latest products to the test, while on location the Lifesystems team created a series of inspiring and informative video guides. Helping to guide and educate consumers about its extensive product range, the new videos will form an important part of Lifesystems’ online activity. They will also play a key role as the brand launches its new website in 2014. Filmed by Whiteroom Studios and Directed and starred by members from Lifesystems’ product development and marketing teams, the videos will also act as a valuable brand-awareness tool, providing viewers with a ‘behind the scenes’ insight into the company, the people and the thinking behind its products. Integrating practical product guides within stunning and inspirational footage of the natural landscape around the island, the videos showcase Lifesystems’ extensive product range. As well as seeing each of the products in action, consumers can also make the most of the team’s expertise when it comes to choosing the correct first aid kit, repellent or mosquito net.
